What to consider before beginning a job hunt.

As you consider a potential job, reflect on your value, long-term goals and possible shortcomings
Searching for a new job can often be a lengthy, frustrating process.
Yet, you have a much better chance of success when you take the time at
the beginning to understand yourself, your goals and your value. Here are seven things worth clarifying in your mind at the very beginning:
1. Your career goals. Are you looking for a job or a career
path? Your approach will be different depending on if you are either
desperate to just take anything for an income flow; or if you are in the
midst of a career change; or if you are young and on the way up; or if
you or are working just to keep busy.
2. What your next job will mean for your longer-term career. If
you don't expect your next job to last for a long time, or if you see it
as a stepping stone to something else down the line, you need to
consider that what you do now will be at the top of your résumé during
your next job search.
Ask yourself if the particular role, responsibilities and expected
accomplishments you can rack up in the job you now seek will align with
the expectations of the next hiring manager you want to impress. If not,
you may be raising a red flag that will affect you the next time around.
3. Your value. The value you offer to a perspective employer is
comprised of many factors, both in and out of your control. You can't,
for example, change the overall supply of and demand for people with
your background and skill set.
However, you can add to your own value by demonstrating particular
unique accomplishments in your field, the value of accounts or clients
you can bring with you to your next job, your high status in your own
professional circles and so forth.
Remember that your compensation isn't based on what you need to live on
or what you want to earn. It depends on your overall value in the
competitive marketplace of similarly skilled individuals seeking
comparable positions in your geographic area.
4. Your skill set. Skills are abilities you utilize to
get things done. They can be anything from your ability to use a certain
programming language to your ability to persuade customers that your
product or service is the best solution to their problems. It is
important to be able to differentiate between your skills,
responsibilities, actions and accomplishments. It is customary today to
provide a list of your top 10 to 15 skills that relate to the work
involved with a job to which you are applying. This list often appears near the top of a résumé, typically in two or three columns.
5. What you can actually accomplish. It's important to be
able to envision yourself in a new role before you try to convince the
hiring authority that you are the best possible candidate for the
position. When you do, you'll be able to include something about what
you can accomplish in the first 30, 60 or 90 days in the position in
your cover letter and discuss it in more detail in an interview.
Many employers will be wowed when you come into an interview with a
PowerPoint presentation that demonstrates your understanding of the
role, what you would do in it and your own targets for success.
However, don't falsely raise expectations just to get a job. Otherwise, you'll be laying the groundwork for your own short-lived employment when you don't produce what your boss had reason to hope for.
6. Your shortcomings. Maybe you can do the work, but
because of inexperience, it will take you longer to do it than someone
who is an old hand. Maybe you've got 80 percent or 90 percent of the
background necessary, but you need to stretch to fill the rest.
The really solid and valued employee continually strives to turn weaknesses into strengths. When you are asked about areas of weakness,
you should be able to acknowledge them and, at the same time, put forth
a plan for how you will master these areas of professional competence.
7. Your past accomplishments. Accomplishments are the end
results of a given effort. They are not the actions you took, but
rather what happened because you took them. People often fail to
distinguish between what their job as been as opposed to what they have
done.
Chances are strong that other candidates against whom you are competing
share similar responsibilities as yours but have achieved different
qualitative or quantitative results. When you speak about your
accomplishments, you demonstrate your unique ability to turn your skills
into results of value. And, ultimately, every employer is looking to
hire the people who can offer the highest potential value for their
company.
When you're clear about your skills, what you've done and what you've
achieved, you'll be able to position yourself as a person of value and
show how your past accomplishments can be the basis for future success
at your new job.
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