Master the art of content repurposing can save you a lot of time. So
what is repurposing? Repurposing is a way or a strategic method to
leverage your existing content. In other words, it is for any content
marketer to generate new content without starting from the scratch.
Many people confuse repurposing with reusing. When you reuse your
content, you are just simply copying the existing content and publish it
in a different format. For example, you have a blog post, and then you
turn that blog post into a .pdf file and use it. This is reusing. On the
other hand, repurposing is organizing content from different sources,
such as blog pots, video, slideshow, etc. And then adding some new
content; compiling them all together, and then publish them into
different formats.
Following is an infographic that shows different formats and mediums
in which you can repurpose your content in order to maximize the
exposure of your content.
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